Aerodesk has been created by John Tomalin-Reeves, the feted designer who has worked with automotive legends such as Bentley and Aston Martin and won plaudits for overhauling the First Class lounge at Heathrow’s T5.
John has also revolutionised the barbecue market with his jaw-dropping Halo Cooltouch and is set to do the same for the humble office desk with the launch of Aerodesk at Orgatech in Cologne next month. His approach to Powercore was simple - to bring some of the energy and muscle from the car world into the home.
"My style is somewhere between an automotive engineer and an architect so I love to be able to bring those two worlds together in my designs"
"The brief was simple - to ensure that Aerodesk didn't look like it was a white good, it had to look stunningly cool and be something people wanted to brag about."- JTR
John says the finished product was a mix of many themes and influences.
"There's a little bit of everything in the Aerodesk," he explains. "It's got a Bang & Olufson feel in many respects, plus a bit of HAL from Space Odyssey 2001.
"When designing something like this you have to remember that although it's a highly technical product it has to sit in someone's home and they have to enjoy looking at it - even if they don't know the exact ins and out of its function.
"I think we've achieved this. It's sexy, streamlined and visually stimulating."- JTR